Ad Ops & Marketing Analytics Manager

You'll own how we measure, track, and report on performance for every client. The work spans three functions most agencies split across three people: ad operations and tracking, performance reporting and analytics, and automation using Claude, Claude Code, and adjacent tools. What you'll own Ad operations and measurement Set up tracking for every client: GA4, GTM (web and server side containers), Meta Pixel and Conversions API, Google Ads conversion tracking with Enhanced Conversions, TikTok Pixel and Events API, LinkedIn Insight Tag. Own the UTM taxonomy across all clients. Build, document, and enforce naming conventions. Set up data layers, and event schemas clean enough for both reporting and modeled conversions. Run QA audits across pixel firing, deduplication, and reconciliation between ad platforms, GA4, and the client's source of truth. Reporting and analytics Build and maintain client dashboards (Looker Studio, Claude or similar) that combine paid platforms, GA4, and revenue da...