Job Description
We are seeking a skilled and results-driven Adobe Analytics Consultant to help our organization unlock the full potential of our digital analytics capabilities. The successful candidate will work closely with stakeholders, marketers, developers and data teams to implement, manage and optimize Adobe Analytics providing actionable insights to drive data-informed decisions.
Key Responsibilities:Implement and configure Adobe Analytics tracking for web and mobile platforms.
Develop technical specifications and tagging guides for developers to ensure accurate data collection.
Perform regular audits to validate analytics implementation and troubleshoot data discrepancies.
Build, maintain and optimize dashboards and reports using Adobe Workspace and other tools.
Analyze user journeys, conversion funnels and digital performance to identify optimization opportunities.
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