Allegra Zone Brand Lead

Role Purpose

Own and drive the brand strategy and execution within SOCOPAC, delivering sustainable growth and strong business performance in alignment with global direction and local market needs.

Key Responsibilities

• Brand Ownership & Strategy : Translate the global brand strategy and lead execution for the zone, ensuring alignment with global guidelines while tailoring to local market dynamics. Translate global brand direction into actionable, insight-driven local plans. Ensure strong brand positioning, lifecycle management, and long-term equity build.
• Execution Excellence : Lead end-to-end execution of integrated campaigns across channels. Ensure consistent and impactful activation across markets within the zone. Drive excellence in content deployment, media planning, and omnichannel engagement.
• Customer & Market Engagement : Drive HCP, shopper, and consumer engagement strategies based on loc...