AM Performance Marketing

<p><b>Job Description:</b></p> <div> </div> <div> <ul> <li> <p>1. Paid Media Strategy & Execution</p> </li> <li> <p>Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).</p> </li> <li> <p>Build full-funnel paid media strategies aligning with marketing and business goals.</p> </li> <li> <p>Conduct extensive keyword research and audience segmentation to drive relevant traffic.</p> </li> <li> <p>2. Performance Optimization</p> </li> <li> <p>Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.</p> </li> <li> <p>A/B test creatives, ad copies, and audience segments for continuous improvement.</p> </li> <li> <p>Manage campaign budgets and pacing to maximize efficiency and i...