Amazon Marketing Cloud (AMC) & DSP Data Analyst - Barcelona

Amazon Marketing Cloud & DSP Data Analyst

We are looking for a data‑driven, technically strong AMC & DSP Data Analyst to support and lead advanced measurement and analytics across our in‑house Amazon & Omnichannel DSP activations in more than ten international markets.

This Role Is Heavily Focused On

• SQL‑based analysis in Amazon Marketing Cloud (AMC)
• Advanced campaign diagnostics and media effectiveness evaluation
• Attribution modelling and incrementality frameworks
• Structuring data for Marketing Mix Modelling (MMM) inputs

Main Responsibilities

AMC Advanced SQL Analytics

• Write complex SQL queries in AMC (joins, nested queries, window functions, CTEs)
• Build user‑level path‑to‑conversion analyses
• Conduct frequency distribution and optimal frequency modelling
• Analyze audience overlap and cross‑campaign interaction
• Quantify halo effects and ...