Job Description
The Analyst Consumer Propositions GTM will drive strategic go-to-market (GTM) initiatives and ensure alignment of Visa’s Consumer Value Propositions (CVPs) across diverse markets. In this role you will develop compelling CVP narratives and sales enablement materials and coordinate with sub‑regional teams to ensure each market is equipped to activate and promote Visa’s benefits and cardholder offerings. You will also support benefit vendor management and onboarding for selected benefit categories (with an emphasis on Concierge and Dining services) ensuring these benefits are launched and managed in line with Visa’s high standards. This position requires strong strategic thinking, storytelling ability and cross‑functional collaboration to translate Visa’s consumer proposition strategy into market‑ready execution.
Key ResponsibilitiesGo‑to‑Market Strategy & Execution: Develop and refine go‑to‑market plans for consumer be...