Analyst, Marketing Automation

Description

Position at CMI Media Group Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes?CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients.What You'll Do:

Be the Architect: Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.

Nail the Details: Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.

Master the Data Flow: Demonstrate a strong understanding of data integrations and apply next-b...