Analyst, Measurement & Attribution

Analyst, Measurement & Attribution

Workplace Type: Hybrid (Vancouver, BC or Austin, TX)

Reporting To: Director, Franchise Analytics

Studio / Department

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Impact

You will support marketing investment decisions by translating modeling outputs into clear insights. You will connect data across channels to inform budget allocation and improve performance.

Responsibilities

• Run marketing mix modeling analyses to support budget decisions
• Deliver insights and validate outputs with business teams
• Combine modeling outputs with first‑party and channel data
• Partner with media teams to support ROI target setting
• Support experi...