Arc'teryx Lifecycle Marketing Automations Lead

Join Arc'teryx as the Lifecycle Marketing Automations Lead and shape customer experiences. Drive loyalty through data-driven marketing strategies in a flexible hybrid setup.
This North Vancouver-based role focuses on the execution of lifecycle programs, including onboarding and reactivation initiatives aimed at improving customer retention and lifetime value. You’ll work closely with Global CRM and Technology teams, utilizing insights to build personalized marketing campaigns that resonate with guests. Your leadership will guide cross-functional efforts to ensure impactful implementations.
Key Responsibilities:
• Oversee content creation for lifecycle and transactional programs
• Collaborate with teams to implement creative strategies
• Leverage data insights to enhance marketing strategies
• Lead experimentation to optimize customer engagement
• Report on key performance indicators for continuous improvement
Requirements:
• Bachelor’s degree in marketing or ...