Assistant Athletic Director of Marketing and Communications

Duties

Marketing & Fan Engagement

• Lead the marketing and communications strategy for all sports programs with assignment to specific sports programs.


• Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.


• Develop sport-specific marketing plans aligned with departmental priorities.


• Manage and execute game-day marketing initiatives and fan experience activations.


• Coordinate marketing support for ticket sales initiatives and promotional campaigns.


• Oversee Kids Club and like programs to help increase fanbase and revenue.

Storytelling & Content Strategy

• Direct storytelling initiatives across digital, video, social, and written platforms.


• Collaborate with creative services to produce compelling content highlighting student-athletes, coaches, and program succes...