Location
kuala lumpur
Job Type
Full-time
Posted
June 06, 2026
Job Description
Responsibilities
Reporting to the Brand Manager, as an Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards Coty’s strategic objectives. You will build groundbreaking campaigns and bring it to life.
Your main focus
- Brand Management
- Owning end-to-end process of new product launch and campaign management within A&CP budget given
- Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
- Track and improve marketing ROI
- Trade Marketing, BTL: Promotion & Animation
- Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
- Develop exclusive offerings and promotions tailored to various customers/channels and end cons...