Assistant Manager, Marketing Communication at MyTOWN Shopping Centre at Ikano-Retail

Assistant Manager, Marketing Communication at MyTOWN Shopping Centre, Ikano-Retail, Kuala Lumpur, Malaysia.

Responsibilities

• Integrated Campaign Planning: Set success metrics and oversee execution of integrated marketing campaigns aligned with the marketing calendar to drive visibility and shopper footfall.
• Brand Governance: Manage brand and content strategy, reinforce MyTOWN’s brand identity and market positioning, and ensure a consistent narrative across all platforms, channels, and customer touchpoints.
• Strategic and Crisis Communications: Manage crisis communication messaging and approvals; assist the Marketing Manager with press, media relations, content publishing, and influencer outreach.
• Events and Experiential Marketing: Oversee execution of on‑ground thematic events and activations, elevating shopper experience through ambience, wayfinding, and installations.
• Reporting and Performance Analytics: Monitor campaign p...