Assistant Manager, Marketing Communications

Job Responsibilities

• Manage brand equity
  • Analyse market research findings on brand awareness and association
  • Support the development of brand guidelines according to overall brand image
  • Conduct training to internal stakeholders on brand guidelines
  • Maintain the performance of the organisation's website and digital and social media platforms and their adherence to brand guidelines
  • Perform analyses of reputation risk to determine business impact to organisation
• Develop marketing strategies
  • Analyse market research findings to support the development of marketing strategies and plans
  • Conduct market profiling to identify potential market segments
  • Perform data analyses on the performance of marketing channels
  • Analyse website traffic, e-commerce data, and digital and social media platforms to identify marketing opportunities
  • Gather data to generate comm...