Assistant Vice President - Loyalty Marketing

Job Purpose

Develop and deliver loyalty marketing strategies across assigned priority verticals (e.g., Retail, Hospitality, Real Estate, or Education), driving measurable growth in revenue, profit, and market share within those focus areas. Develop short- and long-term loyalty campaigns and lifecycle promotions framework. Lead marketing campaign strategy, drive database growth and sales penetration across the group. Drive and maximize incremental revenue through campaigns for the loyalty program.

Roles and Responsibilities

Strategic Responsibilities

• Own marketing strategy and execution for selected priority verticals, ensuring deep vertical alignment, strong stakeholder engagement, and delivery of measurable commercial outcomes.
• Own the loyalty marketing P&L for selected verticals, overseeing budget planning, allocation, and financial forecasting.
• Evaluate and prioritize marketing initiatives based on ROI, business i...