Assistant Vice President/Vice President, Attractions & Destination Experience Revenue Operations

The Assistant Vice President/Vice President, Attractions & Destination Experience Revenue Operations, is a senior leadership role responsible for maximising revenue, profitability, and guest experience across all non-ticket revenue streams. This includes end-to-end oversight of Merchandising Planning, Merchandising Operations, Visual Merchandising, Food & Beverage Operations and Culinary Operations. This role drives integrated commercial strategies, operational excellence, and innovation to deliver a cohesive, high-quality destination experience aligned with brand positioning and guest expectations.

Responsibilities

Merchandising Strategy & Operations

• Oversee end-to-end merchandising, including product development and curation, category management, pricing and promotional strategies.
• Lead Merchandising Planning, including demand forecasting, inventory optimisation, and assortment strategy across locations and channels.
• Drive o...