Associate Director, Campaign Development Lead, US Oncology Business Unit Engagement Team - Precision Medicine

**Job Description**

The **Associate Direct** or will lead the identification, design, execution, oversight, and optimization of the US Oncology Healthcare Professional (HCP) marketing campaigns and programs that support the strategic imperatives for our Precision Medicine agile team.

Primary Responsibilities:

+ Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
+ Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
+ Leading the development of HCP marketing materials and digital assets, inclusive of online video, emails, display/banner ads, alerts, web content, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
+ Shaping the key strategic communication objective choices for assigned tumor(s) ensuring all tactics align to the customer experience plan and achieve...