Associate Director of Brand Experiences & Activations

Major/Essential Functions

The Associate Director of Brand Experience & Activations provides strategic and operational leadership for Evermore Exclusives, the university’s official merchandise retail operation within Marketing & Communications. This position is responsible for the day-to-day management, strategic growth, and brand integration of the merchandising enterprise, ensuring alignment with institutional priorities and brand standards. 

This role leads the planning, execution and optimization of retail operations including inventory management, merchandising strategy, point-of-sale systems, visual presentation, and in-store experience design. The Associate Director develops and activates comprehensive brand campaigns that drive affinity, engagement, and revenue across key university audiences including students, faculty, staff, alumni, donors and additional stakeholders of the university. 

Serving as a central collaborator within Marketing &...