Associate Director of Marketing & Fan Development

University of Oklahoma · Norman, Oklahoma, United States

Location

Norman

Job Type

Full-time

Posted

July 04, 2026

Job Description

Job Description
---Develop and execute innovative marketing, advertising, and branding campaigns to drive ticket sales, attendance, and student engagement across assigned sports. Align with internal teams to create compelling narratives that foster deep connection with fans, then deliver messaging across a variety of media to targeted audiences to ultimately generate revenue and drive increased attendance.
Essential Duties:
Brand ManagementCollaborate with assigned sports to define the brand of their respective programs and ensure consistent, on-brand messaging is delivered across all marketing channels for assigned sports.Assist in shaping the overall brand identity of the Athletics Department and individual teams, ensuring that messaging resonates with students, fans, and the local community.
Ticket Sales & Attendance GrowthCollaborate with Ticket Operations and Ticket Sales to define sales and attendance goals for assi...
        

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