Associate Director, US Strategy Marketing

**Position Summary**
The Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US
Brand Leadership Team. This role is responsible for driving strategic planning, competitive readiness, financial
stewardship, forecast alignment and insight generation in partnership with the GIA team, and cross-
The Director leads the annual Brand Plan process, competitive readiness reviews, and the Annual Operating
Plan (AoP), while partnering with GIA to inform and pressure-test forecasts and lead key Market Research
initiatives that shape strategic decision-making, and supports Executive and Field communications. In
addition, this leader serves as a strategic architect for high-priority, ad hoc initiatives assessing business
needs, developing structured project plans, and driving cross-functional execution in response to emerging
opportunities, competitive dynamics, or leadership priorities.
This role works in close partnershi...