Associate Manager, CRM Interaction

Role: Associate Manager, CRM Interaction

Role Purpose:

• The Interaction Specialist will be responsible for designing and optimizing customer interactions within the CRM framework to drive engagement, satisfaction, and loyalty.
• This role requires a creative thinker with a passion for delivering exceptional customer experiences across digital and traditional channels.
• The ideal candidate will have a strong background in customer interaction design, campaign management, and digital marketing strategies.

Key Accountabilities of the role:

Interaction Design and Campaign Management:

• Lead the design and development of customer interactions within the CRM system, including email campaigns, SMS notifications, in-app messages, and personalized offers.
• Collaborate with marketing, product, and sales teams to develop targeted interaction strategies aligned with business object...