Audience Lifecycle Marketing Manager

Support lifecycle marketing for one of NZ’s most trusted brands, bringing customer journeys to life across email, push and other direct channels.

Responsibilities

• Build and optimise audiences, segments and automated journeys using Salesforce Marketing Cloud and customer data tools.
• Turn lifecycle plans into live campaigns—ensuring activity is well-timed, well-sequenced and high quality.
• Run test‑and‑learn activity to improve performance, including setting up tests, measuring results and applying learnings.
• Use data and insights to track results and continuously optimise audience strategy, messaging and timing.
• Work closely with data, content and design teams to deliver more personalised, connected customer experience.
• Write clear briefs and help shape messaging so communications are customer‑focused and fit for channel.
• Contribute to scaling lifecycle marketing as part of Lotto NZ’s broader digita...