AVP/VP, Customer Segment Lead, Financial Planning Group, Consumer Banking Group

AVP/VP, Customer Segment Lead, Financial Planning Group, Consumer Banking Group-(WD81290)

About Segment Strategy & Propositions team:

Our teamis responsible fordeveloping and implementing strategies to drive business outcomes, which includesidentifyingmarket opportunities and customer value propositions by customer segments,designing customer journeys across lifecycle, partnerships with relevant organisations to maximise reach,as well as developing a customer-centric engagement model. The team will work with various product teams to grow the income and profitability of the DBS/POSB Retail & Treasures customer segment, and platform owners in ensuring a seamless banking experience throughout the lifecycle.

Responsibilities of a Segment Lead

Market Trends and Segment Analysis:

Generate insights on customer demographics, behaviour, needs, and jobs-to-be-done (JTBD) for key customer segments

Clear pulse on market share, areas of growth and th...