B2B Social Media Specialist at Paddle

Elevate Paddle's digital presence as a B2B Social Media Specialist. Spearhead our paid social strategy to connect with prospective clients and drive engagement across platforms.
In this role, you will lead Paddle's paid social initiatives, engaging high-value accounts and advancing the buyer's journey. Your expertise will guide the development of creative assets and audience strategies, ensuring data-driven decisions bolster campaign performance. Collaboration with various teams will be essential to ensure messaging aligns with overarching goals.
Key Responsibilities:
• Strategically own and optimize Paddle's paid social efforts
• Craft and maintain audience strategies for impactful outreach
• Engage with ABM initiatives to drive targeted account outreach
• Partner with Revenue Marketing to execute successful campaigns
• Direct creative experimentation to refine ad strategies
Requirements:
• Over 6 years of managing B2B paid social initiatives
• Familiarit...