B2C Senior Manager Product Marketing

Job Responsibilities:

• Leads strategy and executes go-to-market plans for new Consumer or Provider product launches and enhancements

• Develops product messaging, positioning and naming

• Creates product-specific and product family marketing materials

• Assesses and interprets stakeholder needs and requirements

• Identifies marketing solutions to nonstandard requests and problems

• Works with minimal guidance; seeks guidance on only the most complex tasks

• Engages as a product marketing resource/expert for specified product families

Qualifications:

• Bachelor's degree in communications, public relations or marketing preferred; or

• 5 years communications, public relations or marketing experience

• 5 years project management experience within a matrix organization

• 5 years of professional writing and editing experience

• 5 years proficiency with Microsoft Office application suite ...