Branch manager (retail)

Overview

Our client in the Retail industry is looking for a Brand Manager to assist in the development, management and maintenance of profitable brand portfolios by understanding, anticipating, creating and meeting consumer and customer needs.

Key responsibilities Plan and interpret the strategy and brand plans with the National Marketing Manager, and give strategic input to the strategy, where required. Assist in the development and implementation of all marketing activities/plans against the strategy to achieve budgeted volumes and profitability. Identify opportunities for growth in the required portfolios by drawing from consumer research and insights, as well as monitoring trends in the ever-changing consumer landscape. Monitor sales performance (volume, value, profitability), as well as evaluate overall campaign performance to drive continuous improvement to result in a positive ROI. Develop, implement and monitor new product launches, and influence product innovation thr...