Brand and Promotions Associate (Loyalty and Rewards)

Main Function:

• Initiate marketing initiatives for Petron Value Card (PVC), and recommends plans and programs to build and sustain the PVC brand, enhance positioning, and improve brand saliency to maximize customer rewards service

Job Description

• Recommend, implement, monitor, and evaluate marketing plans for Petron Value Card (PVC)
• Monitor monthly marketing activities covering approved yearly budget
• Seek information / insights from Sales and external stakeholders to provide strategic solutions for PVC
• Recommend short, medium, and long-term projects to improve Petron brand positioning and equity
• Participate in regular meeting/brainstorming with Sales Division to update programs based on current and long-term objectives
• Conduct fieldwork and market visit to Petron Value Card (PVC) focus and development areas
• Assist in the monitoring of Loyalty Group Plans & Pr...