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Brand & Campaigns Senior Manager (Quản lý Cấp cao Bộ phận Quản lý Thương Hiệu)

Prudential plc · Ho Chi Minh City, Ho Chi Minh City, Vietnam

Location
Ho Chi Minh City
Job Type
Full time
Posted
July 08, 2026

Job Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Brand Strategy & Governance

  • Own brand strategy, brand architecture, and long‑term brand roadmap aligned with Group and local business priorities.
  • Act as brand guardian, ensuring consistent brand identity, messaging, and tone across all channels and stakeholders.

    • Integrated Brand Campaigns Leadership

  • Lead end‑to‑end development and execution of national brand campaigns, brand refresh programs, and thematic initiatives.
  • Translate strategic direction into clear communication frameworks ...

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