Brand & Communications Team Lead (Focused To

Your tasksBRAND STRATEGY- Responsible for driving the integrated marketing and communication strategy for PLT, TT, CST and 2W- Brand brief, market situation, buyer persona, brand awareness (Continental, General Tire and Euzkadi)- In charge to develop of specific communication actions accordingly for each sales channels.Development of all communication materials that will support product sales towards the B2B/B2C- Develop, approval management and presentation of the marketing plan (TT, PLT) to Managing Director, commercial team and agencies.In addition to presentation to the BA- Campaigns strategy, execution and follow up with specific agencies according to Brand Strategy.
(Creative, PR, Digital)- Communication Budget Management (PLT, TT, CST and 2W) / Monthly tracking and follow up- CST strategy, budget and implementation follow up- 2W strategy, budget and implementation follow up- TPF (Tire Purchase Funnel) analysis and communication to marketing and commercial team- Product la...