Job Description
Designer Alliance is a designer-led platform built around authentic, original design in the era of AI, with lighting as its primary commercial medium. It is not a licensing program, not a mass-market label, and not a showroom concept. It is a curated alliance of influential designers, that brings together cultural authority, original product, storytelling, PR, and digital commerce into a single durable institution. Bellacor and Capitol Lighting are the distribution engines.
The Brand Director owns the integrity and growth of the Designer Alliance brand end to end. This person protects how the brand looks, sounds, and behaves across every touchpoint, drives the marketing and PR that builds it, and connects all of it to commercial results through Bellacor. The role works across PR, marketing, product, operations, legal, analytics, web, and designer relationships, and represents the brand publicly with our national partners. It is a senior, c...
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