Brand Engagement & Content Lead - B&W

JOB PURPOSE

If you are passionate about brand building, innovation, and creating consumer impact within the Hair Care business, then this role is just for you!

RESPONSIBILITIES

• End-to-end demand generation responsibilities, reporting directly to a brand manager.
• Lead market development plans.
• Drive brand penetration, market share, and business growth by owning and influencing the 6Ps of marketing.
• Lead the cross‑functional project team and successfully launch innovations in the market.
• Deploy a digital‑first media strategy to drive business growth on the super‑premium toddler nutrition portfolio.
• Develop an in‑depth understanding of consumers and the market.
• Stakeholder management with CSP, BD, Finance, Supply Chain, R&D, Media Agency, and Medical Marketing.
• Campaign management and communications.

QUALIFICATIONS AND SKILLS

Experiences & Qualifications