Brand Executive

Job Responsibilities:

• Handle all aspects of marketing management of the assigned brand portfolio
• Strategize, plan, and execute brand initiatives/activities to enhance brand positioning and ensure the company's objectives are met
• Initiate market research to develop strong consumer insights, analyze market trends and competitors’ activities, including their new product launches, development, and market penetration.
• Collaborate with external agencies to develop product briefs and integrated marketing campaigns aimed at driving brand growth.
• Implement marketing campaigns, promotions, and product launches to meet brand growth goals.
• Create innovative digital and social media marketing plans to support brand execution and new product launches.
• Work closely with internal teams, including product management, sales, and creativity, to align branding and advertising efforts with overall business objectives.
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