Brand Manager Activia

Danone · Rijswijk, South Holland, Netherlands

Location
Rijswijk
Job Type
Full-time
Posted
May 29, 2026

Job Description

Short Intro and About the Job

As Brand Manager Activia, you will be in the driver seat of portfolio and brand growth for one of Danone's strategic brands. You will be part of a dynamic, highly driven Marketing team and report directly to the Group Brand Manager Acti-brands.

Activia is one of the largest dairy brand within Danone. With its presence across Belgium and the Netherlands, Activia plays a strategic role in Danone’s portfolio, reaching thousands of consumers every day with products rooted in science and wellbeing.

You will lead the growth agenda for the brand, help shape our local strategy, and translate consumer and business insights into impactful plans across Benelux.

In this role you will be responsible for: 

  • Delivering portfolio & brand growth for Activia in Benelux

  • Leading the Annual Operating Plan, grounded in consumer, category and business insights. Defining clear strategic priorities, with clear ‘jo...

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