Job Description
Short Intro and About the Job
Danone Türkiye is looking for a talented colleague for the Brand Manager, Aptamil position. Take this opportunity to GROW together!
In this role, you will be responsible for:
Own the end-to-end brand growth strategy for Aptamil, combining consumer insight, AI-powered analytics and creative excellence to drive brand equity and sustainable growth.Lead the integrated communication ecosystem of Aptamil, orchestrating campaigns across media, digital, e-commerce and HCP touchpoints in close collaboration with cross-functional teams and partners.Decode the drivers of brand growth by leveraging data, consumer insights and market signals to identify opportunities that accelerate penetration and brand health.Continuously track brand performance and cultural relevance, translating analytics into actions that strengthen mental availability and consumer trust.Identify new growth spaces within Ea...