Location
kuala lumpur
Job Type
Full-time
Posted
June 18, 2026
Job Description
Responsibilities
- Deliver on KPIs relating to Brand Health and Equity for the purpose of driving Sales growth and brands share targets.
- Brand budget planning, monitoring, and management for the relevant portfolio.
- Co-develop the Brand Vision, architecture, and long-term growth strategy.
- Develop and operationalize annual brand plans, leading excellent cross functional execution:
- Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy.
- Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use.
- Actively contribute and transform knowledge and insights into strategy and ensuring strategies support the category growth ambition.
- Progress innovation projects cross-fun...