Brand Manager (FMCG/Food Industry) - 61024633007

Job Description: Brand Manager (Remote)

The Role

We are looking for a strategic and creative Brand Manager to lead a complete, ground up rework of our brand architecture. We currently operate two sustainably minded, direct to consumer organic food brands. Your primary mission will be to detangle their current identities, establish clear and distinct market positioning for each, and build comprehensive brand guidelines that set them apart while maintaining our core values of sustainability, quality, and organic farming.

Key Responsibilities

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  Brand Audit & Strategy: Conduct a deep dive into our current customer base, messaging, and visual assets to identify overlaps and market opportunities for both brands.

  
  


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  Ground Up Repositioning: Define distinct buyer personas, value propositions, and market positioning for both b...