Job Description
Education: Bachelor’s degree in Marketing, Business, Economics or a related field.
Related Work Experience: Must have at least 5 year experience in brand management
Knowledge (knowledgeable in the following):
· Deep understanding of branding principles, brand positioning, and brand equity.
· Market research techniques and consumer behavior insights.
· Knowledge of digital marketing, social media platforms, and online advertising strategies.
· Familiarity with marketing analytics and data-driven decision making.
· Insight into industry trends, competitive landscape, and emerging market opportunities.
· Expertise in product lifecycle management and portfolio strategy.
· Understanding of advertising, PR, and promotional activities.
· Knowledge of communication, storytelling, and brand messaging.
· Basic financial literacy related to budgeting, ROI analysis, and f...