Brand Marketing (Influencer Strategy) Lead

Glad2Glow will prioritize applicants who are able to work fully from our office in Mega Kuningan, Jakarta.

Glad2Glow is looking for an Brand Marketing Lead to drive our influencer marketing strategy from the ground up. You will lead end-to-end marketing campaign, manage and grow a team of influencer marketing strategists, and use data to continuously improve results across platforms.

Responsibilities

• Lead the development of influencer marketing strategies that support the brand's overall marketing direction, working closely with leadership on campaign priorities.
• Manage the full execution process of influencer campaigns, from planning to optimization, across platforms like TikTok and Instagram.
• Lead and mentor a team of influencer marketing specialists, providing regular feedback and support for their growth.
• Define KPIs for influencer campaigns and report on performance through regular data analys...