Job Description
The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Works closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.
CONSUMER INSIGHTS AND MARKET RESEARCH
Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.
BRAND MANAGEMENT
Trains and supports marketing peers as well as on/off premise and trade marketing with their projects.
Supports the Marketing Manager conducting impromptu brand traini...