Job Description
The Brand Officer is responsible for developing and executing marketing strategies that strengthen brand awareness and drive customer engagement for a retail fashion brand. The role focuses on managing digital platforms, creating compelling content, and coordinating marketing campaigns that support sales, merchandising, and store promotions.
Key Responsibilities
Lead the planning, development, and execution of marketing campaigns for retail fashion products across digital and traditional channels.
Coordinate closely with the Sales and Merchandising teams to support product launches, promotions, and in-store marketing initiatives.
Create and manage engaging content for social media platforms such as Facebook, Instagram, TikTok, and other relevant channels.
Write and develop marketing materials including emails, proposals, presentations, and campaign content.
Monitor and analyze the performance of marketing campaigns and so...