BRAND STRATEGIST [PPA2-001-03]

Working Hours: 10am to 6pm (Monday to Friday)

• Develop and execute comprehensive brand strategies that strengthen brand positioning and drive consistent market presence
• Conduct in-depth market research and competitor analysis to identify opportunities for brand differentiation and growth
• Collaborate with marketing, creative, and communications teams to ensure all brand outputs are cohesive and strategically aligned
• Oversee the development of brand guidelines and ensure consistent application across all internal and external touchpoints
• Plan and manage brand campaigns across digital and traditional channels to maximise reach and audience engagement
• Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and refine strategies
• Support the development of brand storytelling and messaging frameworks that resonate with target audiences
• Present...