Location
taguig
Job Type
Full-time
Posted
June 22, 2026
Job Description
On-site - Taguig 1-3 Yrs Exp Bachelor Full-time
Job Description
Government Mandated Benefits
Insurance Health & Wellness
HMO
- Identify what makes it truly special or emotionally relevant to Filipino consumers.
- Translate product features into sensory or emotional descriptions (e.g., “It’s like giving your skin a glass of cold milk every morning.”)
Market & Competitor Analysis
- Study the competitive landscape: what other brands are saying, what feels repetitive, and where differentiation can be found.
- Identify “counter-beliefs” — e.g., if every brand says “whitening,” you might position your product around “natural glow restoration.”
Consumer Insight & Emotional Mapping
- Understand what the consumer feels before, during, and after using the product.
- Find emotional triggers that can shift consumer perception or create deeper loyalty. <...