Job Description
Job description
Strategic Launch & Business Development
Lead the full end-to-end market launch of new Healthy Snacks innovations in the German retail & drugstore market, from insight-based business rationale and sell-in support to in-market executionTranslate consumer, shopper and market insights into a robust go-to-market and launch strategy across LEH and drugstore channelsIdentify growth opportunities within the Healthy Snacks segment and contribute to building a scalable, future-proof business modelCross-Functional & Stakeholder Leadership
Act as the central project lead coordinating all internal and external stakeholders (Brand, Trade Marketing, KAM, Global Brand, agencies, retailers, etc.)Ensure seamless alignment across timelines, deliverables, assets, content setup and POS materialsDrive decision-making and execution with an entrepreneurial mindset, ensuring focus, speed and accountability within...