Location
kuala lumpur
Job Type
Full-time
Posted
June 30, 2026
Job Description
British American Tobacco DBS is seeking a Business Insights Executive in Kuala Lumpur, Malaysia.
Your Key Responsibilities
- Own the ongoing delivery of comprehensive, forward‑looking, actionable market and customer insights across combustibles and non‑combustibles for Malaysia to shape short‑, mid‑ and long‑term marketing and corporate strategies.
- Aggregate data and research outcomes into meaningful insights, linking multiple data sources and subject areas. Translate insights into clear storylines and recommendations for cross‑functional impact (EM LT, cross‑functional team leads).
- Serve as the key strategic partner for EM functions, ensuring all market drivers (5Cs: Customer, Consumer, Company, Competition, Macro Context) are integrated into strategies and plans. Own the relationship with strategic RA agency partners (e.g., Circana, Ipsos, Nielsen) to maintain delivery standards.
- Support quarterly EM deep dives for the...