Job Description
Your mission
KEY ACCOUNTABILITIES
Conduct comprehensive market and industry analysis for the beauty sector, including tracking emerging trends (e.g., clean beauty, sustainable packaging, digital beauty tools), market size, growth rates, and competitive landscape. Identify opportunities and threats to inform business strategy.Analyze consumer behavior data (e.g., purchase patterns, brand preferences, demographic trends, social media engagement) to understand customer needs, pain points, and loyalty drivers. Collaborate with the marketing team to optimize customer segmentation and target strategies.Monitor and evaluate competitor performance, including their product portfolios, pricing strategies, marketing campaigns, distribution channels, and market share. Provide insights into competitive advantages and areas for differentiation.Develop and maintain business intelligence dashboards, reports, and data visualizations
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