Location
Waltham
Job Type
Full-time
Posted
June 20, 2026
Job Description
Job Description
Our client, a financial services organization based in Waltham, MA, is seeking a Business Systems Analyst (BSA) to support its Business Solutions Partner (BSP) team. This role focuses on CRM and marketing technology initiatives, with a strong emphasis on Salesforce Marketing Cloud, email marketing, and marketing automation within a B2B financial services environment.
The BSA will act as a critical liaison between business stakeholders and an externally partnered Salesforce Marketing Cloud development team, translating business needs into clear, actionable requirements. This is a functional and analytical role, not a hands‑on development position.
Elicit, analyze, and document business, functional, and technical requirements related to CRM, email marketing, and marketing automation initiatives.
Serve as a primary BSA on the sales and marketing side of the business, supporting B2B engagement and customer lifecycle initiatives.
Translate business needs...
Our client, a financial services organization based in Waltham, MA, is seeking a Business Systems Analyst (BSA) to support its Business Solutions Partner (BSP) team. This role focuses on CRM and marketing technology initiatives, with a strong emphasis on Salesforce Marketing Cloud, email marketing, and marketing automation within a B2B financial services environment.
The BSA will act as a critical liaison between business stakeholders and an externally partnered Salesforce Marketing Cloud development team, translating business needs into clear, actionable requirements. This is a functional and analytical role, not a hands‑on development position.
Elicit, analyze, and document business, functional, and technical requirements related to CRM, email marketing, and marketing automation initiatives.
Serve as a primary BSA on the sales and marketing side of the business, supporting B2B engagement and customer lifecycle initiatives.
Translate business needs...
Ready to Apply?
Submit your application for Business Systems Analyst (BSA) at Insight Global
Apply Now