Job Description
The Campaign Activation Specialist is responsible for ensuring that proposition campaigns are delivered on time and executed smoothly across teams.This role manages timelines, coordinates stakeholders, tracks deliverables, and ensures launch readiness across multiple campaigns running at the same time across MP, MCBL, and MIM.
This role does not define campaign strategy or messaging. It works with Propositions Marketing Manager to bring campaigns to market effectively.This role also helps standardize campaign workflows, trackers, and ways of working so the team can support more campaigns with less manual coordination.
Additionally, the role develops compelling, customer-focused content such as blogs, guides, and case studies to support campaign objectives, attract potential customers, and drive engagement across channels.
Position Responsibilities:
Develop detailed campaign timelines and workback plans for proposition-led campaigns, including...