Campaign Strategy & Planning Specialist (Consumer Business)

Job Overview

In this role, you will develop strategic and effective marketing campaign plans based on market insights and business objectives. This role involves research, audience definition, message development, and collaboration with cross‑functional teams to create impactful campaigns.

Key Accountabilities

• Develop integrated marketing campaign plans.
• Conduct market research and competitor analysis.
• Create detailed campaign briefs for stakeholders.
• Collaborate with creative, media, and product teams.
• Define KPIs and measurement frameworks.
• Stay updated with industry trends and best practices.
• Analyse past campaign performance for learnings.
• Ensure plans align with brand guidelines.

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 6–7 years of experience in campaign strategy, marketing planning, or integr...