Location
makati
Job Type
Full-time
Posted
June 23, 2026
Job Description
The Category Development Lead is responsible for driving category growth and commercial performance through the development of shopper‑centric strategies, category management initiatives, and data‑driven business recommendations. The role leverages consumer, shopper, customer, and market insights to identify growth opportunities, strengthen retail execution, and enhance customer partnerships. This position serves as a key link between Marketing, Sales, Trade Marketing, and Commercial teams to ensure category strategies are translated into actionable business results.
Key Responsibilities:
Category Strategy & Growth Management
- Develop and implement category growth strategies based on consumer trends, shopper behavior, market dynamics, and channel opportunities.
- Lead category assessments and identify opportunities to improve assortment, pricing, merchandising, promotions, and distribution.
- Develop category plans that sup...