Category Manager Beer & Premium Channel at Diageo

Confidential · Kenya, Kenya, Kenya

Location

Kenya

Job Type

Full-Time

Posted

June 24, 2026

Job Description

Job Description
Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Category Manager Beer & Premium Channel
Responsibilities:
Partner closely with Marketing leadership to define and drive high-impact, scalable Shopper Marketing growth drivers across the entire beer portfolio for KBL, including category innovations and extensions that deliver long term growth.

 Develop and champion forward-looking strategies for the premium on-trade channel, positioning the business to capitalize on evolving consumer and market dynamics.

Shape and influence trade strategy by identifying and unlocking value-driven opportunities and managing risks within premium on-trade segments and routes to market, ensuring alignment with broader commercial objectives.

Own end-to-end leadership of the commercial beer portfolio ...
        

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