Central Asia and Eastern Europe Growth Lead

Responsibilities

• Lead growth and customer acquisition strategies for the Central Asia and Eastern Europe corridors.
• Build trust-based relationships with diaspora communities through online and in-person engagement.
• Initiate, negotiate, and execute partnerships with community associations, local banks, and fintech players.
• Manage offline and online advertising campaigns, including paid marketing and creative agencies.
• Source and lead community ambassadors and influencers to drive brand awareness.
• Conduct regular customer research to identify pain points and optimize user experience.
• Collaborate with Product, Ops, and Engineering teams to improve regional operations.
• Work closely with the Country Manager to define growth plans, budgets, and CAC targets.

Requirements

• 7+ years of experience in high-growth environments such as startups, fintech, or marketing.
• Deep knowledg...